Convenience technology enters our lives from many channels. One growing channel of convenience technology is wearables. Wearable technologies are smart devices that can be worn on the body, built into clothing, and more. They provide convenience by being where you want, when you want. In 2019, approximately 25% or 56.7 million US adults used wearables at least once a month, according to eMarketer.com*. As use continues to grow, travel companies are seeing the advantages of coming out with their own wearable tech to make their guests’ stay more convenient.
Perhaps one of the largest users of travel related, wearable technologies is Walt Disney World (WDW), with greater than 20 million visitors in 2018. The Disney MagicBands® are all-in-one wearable RFID (radio -frequency identification) devices that can be worn on the wrist, on a carabiner, or lanyard. MagicBands® allow guests to open their resort doors, enter parks, charge their purchases, and more.
If WDW finds great value in wearables, it may come as no surprise that other travel companies would follow suit. Virgin Voyages, for instance, recently revealed ‘The Band,’ which is their version of wearable technology.
According to Virgin Voyages, “As part of an agreement with BIONIC Yarn, Virgin Voyages created the travel industry’s next-level smart wearable technology made from recycled ocean plastic, which will be mailed to passengers before their sailings.”
“Just like our stunning fleet of Lady Ships, and through our partnership with BIONIC, our wearable technology marries sustainability with smarts and style, which is quintessentially Virgin,” Virgin Voyages CEO Tom McAlpin said in a statement. “The Band will be our seamless and worry-free way for Sailors to not only unlock their cabin with ease, but to explore all of the thrills and great experiences that Scarlet Lady and the rest of our fleet will have to offer.”
“On the ship, The Band will allow travelers to access their cabins since it acts as a room key, board the Scarlet Lady with ease, pinpoint location for delivery of Shake for Champagne, make on-board purchases, game at the casino and more. At the end of the cruise, The Band may be taken home as a souvenir.”
“To complement The Band’s ease of navigation for passengers, the cruise line will launch The Sailor App in the coming weeks so guests can complete the check-in process, book Shore Things and more.”
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